The decision to exhibit at a trade show has many levels; you have to consider the budget, staffing, travel, promotions and most importantly what are you trying to say to your potential customers; what are your objectives?; what knowledge do you want to share with these prospective clients? With all this to ponder it can become overwhelming but it is important to keep the goal in mind, which is to maximize your exposure and to increase sales.
Trade shows are the ultimate marketing opportunity. You set up your office in a central location where people come from all over the country (or the world) and you inform them of who your company is, and explain the benefits of your current, as well as introducing your new products and services. So how can you achieve this in an exhibit hall that has several companies with similar products and services?
There are different ways to draw people to you; you can have show give a-ways, show specials and promotions, even sales incentives. However before you plan on those you need to draw them to you, you want to stand out in the crowd and be noticed. The best way to achieve that is through your trade show display.
There are different types of exhibits to choose from that can work with your budget. Portable pop-up type displays are on the low end of expense yet with good graphics and image you can draw attention. In addition there are a wide variety of banner stands and graphics that can draw the attendee of the show to you to help put the focus on what message you want to tell.
There are modular units; these can be portable depending on the style. There are tension fabric displays that fill a back wall in a 10x10 space or there are modular units that resemble custom exhibits but have more flexibility. With these exhibits you can alter your design depending on the show, from a small kiosk to a 10x20 island, your options are limitless.
There are also rental displays that can give you a custom build look with a lower cost and less of a time commitment to the look. With a rental, depending on the company, you can commit to a display for 1 year and then the following year you can completely change your look. Some companies rent for several years because they enjoy that flexibility and the exhibit company handles the storage which could save hundreds of dollars.
The advantages of exhibiting at a trade show far out way the disadvantages. It gives you an opportunity to present your products and services, see what your competitors are up to and to create brand awareness. All you need is the right marketing plan along with an exhibit structure that can support your goals. If you build it they will come.
Trade shows are the ultimate marketing opportunity. You set up your office in a central location where people come from all over the country (or the world) and you inform them of who your company is, and explain the benefits of your current, as well as introducing your new products and services. So how can you achieve this in an exhibit hall that has several companies with similar products and services?
There are different ways to draw people to you; you can have show give a-ways, show specials and promotions, even sales incentives. However before you plan on those you need to draw them to you, you want to stand out in the crowd and be noticed. The best way to achieve that is through your trade show display.
There are different types of exhibits to choose from that can work with your budget. Portable pop-up type displays are on the low end of expense yet with good graphics and image you can draw attention. In addition there are a wide variety of banner stands and graphics that can draw the attendee of the show to you to help put the focus on what message you want to tell.
There are modular units; these can be portable depending on the style. There are tension fabric displays that fill a back wall in a 10x10 space or there are modular units that resemble custom exhibits but have more flexibility. With these exhibits you can alter your design depending on the show, from a small kiosk to a 10x20 island, your options are limitless.
There are also rental displays that can give you a custom build look with a lower cost and less of a time commitment to the look. With a rental, depending on the company, you can commit to a display for 1 year and then the following year you can completely change your look. Some companies rent for several years because they enjoy that flexibility and the exhibit company handles the storage which could save hundreds of dollars.
The advantages of exhibiting at a trade show far out way the disadvantages. It gives you an opportunity to present your products and services, see what your competitors are up to and to create brand awareness. All you need is the right marketing plan along with an exhibit structure that can support your goals. If you build it they will come.
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